Hola! I’m Emma, a Product Designer
with a +8 years of experience.
I help companies and product teams
solve complex product challenges
to shape experiences that works.
I bring together:
user needs
technical possibilities
business priorities
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selected works
Coming soonLebasi
expertise
I design digital products by understanding how people, business needs and technology fit together. From research and user flows to interfaces and design systems, I turn complex requirements into experiences that are clear, consistent and practical to build.
I design and build functional digital products, taking ideas from concept to working applications. By combining product thinking, code and AI, I bring the experience and the technology behind it together to create solutions that are ready to use and evolve.
I help businesses translate their positioning into digital experiences that feel like their own. By understanding their audiences and what makes them different, I shape the structure, content and visual direction of websites that communicate clearly and support business goals.
Where I can help?
Your product is getting complicated
Different users need different things. Business rules overlap, edge cases keep appearing and it's hard to see how everything fits together.
I help untangle those dependencies and turn them into flows and interactions people can understand.
You know something needs
to change, but where do you start?A feature isn't working as expected, a journey feels confusing or the brief doesn't quite explain the underlying problem. I ask questions, examine the experience and help identify what deserves attention before jumping into design.
Need to test an idea before
committing to development?I explore interactions through prototypes and, where it makes sense, use code and AI-assisted development to create functional versions that teams can try, discuss and refine.
A little about me
I started in visual design, but my time at a streaming platform (CHILI), changed how I saw my role. As the sole UX/UI Designer, I worked across the full design process, closely with product and development teams.
At an HR Tech startup (Jobtech), I gained experience with SaaS products. Freelancing later brought me closer to clients, their priorities and the decisions shaping their projects.
Today, that same curiosity is leading me into creative coding and AI-assisted development, exploring new ways to turn ideas into working products.
I'm from La Palma, a small island in the Canary Islands, Spain.
Little me on my terrace.
Could I help with your next product challenge?
I'm open to joining product teams or collaborating with agencies and startups. Whether you're growing your team or working through a product challenge, I'd love to hear what you're working on.